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What is the future of work in times of digital transformation?




We are very attentive and concerned about the effects of social and personal transformations in a society that is increasingly dependent on technology. We are smart to do things that have practical results, but also to feel and make sense.

After all, what we want with the results is to give a more qualified meaning to our lives. Results are meaningless in themselves.


So, more and more, we are going to work on what we like, in the way that interests us and with people who also interest us. We will buy and sell what really makes sense to us and to whoever, on the other hand, finds meaning in what we offer, sell or make.

Many wonder: will there be new ways of employing and working with people managing machines that are increasingly sophisticated and different from traditional machines? The future will be a kind of “Brave New World” (as in the famous book by Aldous Huxley more than a century ago) where people dedicate themselves to leisure and coexistence, while machines without charge to develop this heavenly world, including “improving " our own genetics? This condition is far from new. Ancient Greek citizens went to the squares to reflect on life in the polis, while their slaves did the dirty and repetitive work, and the women raising children.


It is necessary to realize the difference between intelligent cybernetic systems to process information and human systems that try to process the senses, motives, desires and intentions. Ask an artificial intelligence system what it wants performing a certain task and it won't have an answer. If a smart programmer instructs him to respond from a range of options, ask how such intelligence constructed this range of options and the motivation and desire of the programmer, not the machine, will appear behind them.


You, human being, are driven by the search for meanings. You tell stories and want to know what sense it makes for yourself and for the other. The task is a means of promoting the relationship. It's what makes or doesn't make sense. For example, when you invite someone for coffee or something, what defines the meaning of the meeting is the possibility of talking, that is, interacting in search of new common meanings and not simply carrying out the task of drinking coffee. When people go to work meetings, cultural, scientific, religious, social or political events, it is not the content of the event that is at stake, as it could easily be shared between people without needing to be physically present together. What matters, then, is the relational experience.



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